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Watch out for Fred Olsen’s new TV campaign

Fred Olsen Cruise Lines has launched its first TV advertising campaign since 2009, using the distinctive, hand-drawn style and strong brand values.

The 30-second advertisements are appearing on a range of daytime terrestrial and digital TV channels and will be running through to mid-February, encouraging early bookings for 2012/13 with savings of up to £400 per cabin, on over 70 cruises, for bookings made before the end of February.

A snapshot from the Olsen TV campaign

Nathan Philpot, Fred Olsen’s sales and marketing director, said: “From my previous experience, TV has created huge demand and driven customers onto the phone and into agents’ shops. We hope that all our retail partners will benefit from this investment.

“The distinctive style of our recent print advertising has been well-received and proved invaluable in making us standout in a crowded marketplace.

“We want to build on this success by bringing our message to TV, reinforcing our traditional values of outstanding customer service, intimate, smaller ships and the ability to cruise to the heart of hundreds of destinations worldwide from a number of convenient, regional UK ports.”