Cruise News

Stanton sails up the Fred Olsen ladder

Justin Stanton, head of marketing at Fred Olsen Cruise Line since 2012, has stepped up to the role sales and marketing director.

The role will concentrate on enhancing and further developing Fred Olsen’s relationships with trade partners, while ensuring that marketing and PR activity continues to drive sales to travel agents, who deliver the majority of bookings.

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Mike Rodwell (left) congratulates Justin Stanton on his appointment

Stanton joined Olsen in 2006 as marketing services manager, primarily responsible for production of brochures and brand advertising. With has more than 20 years’ experience in the travel industry, having started his career as a graduate trainee at Harrods.

He said: “I am very pleased to have the opportunity to further develop Fred. Olsen’s position as a leader in smaller-ship cruising. We have excellent brand awareness, a superb product – which our guests love – and fantastic support from our trade partners, who are vital to our business.”

Mike Rodwell, Olsen’s managing director, said: “This is part of the important restructuring that has been taking place over the last few months. Justin’s main objectives will be to continue to refine our marketing output, and to build on the strong relationships that we have with our travel trade partners.”

Posted on 3rd February 2017 at 12:13 pm in Cruise News | Cruise Lines | Fred Olsen |

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