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Cruise News

PONANT appoints dedicated UK brand ambassador

PONANT has appointed cruise expert Cecilia Abert as its UK brand ambassador to help boost the number of Brits on board.

Cecilia, pictured, is already well well known in the UK travel industry for her roles as senior sales and marketing director for Regent Seven Seas, managing director for Hurtigruten and commercial director for Jubilee Sailing Trust.

In her new role she will be looking to drive brand awareness, market penetration and customer acquisition create affinity partnerships and lifestyle brand associations outside of the traditional cruise sector and also participate in the broader UK communication and marketing strategy.

Stephen Winter, PONANT’s international sales director, said: “We are delighted to have Cecilia onboard. She has an impressive track-record in the UK cruise industry and will be able to offer PONANT her incredible insights and experience to help us strengthen our position as the luxury expedition leader in the UK and Irish markets.”

Cecilia added: “It is a fantastic opportunity for me to be part of the team at PONANT. With PONANT’s 30th anniversary, new ship launches, partnerships and new announcements, it is the perfect time to help PONANT firmly anchor itself in the UK market.”