Cruise News

P&O Cruises to sponsor third series of Downton Abbey

P&O Cruises is to sponsor the third series of the nation’s most popular TV drama, Downton Abbey.

Short films featuring P&O Cruises will be shown at the beginning of each episode and either side of commercial breaks.

They will be filmed on o cruise and will show different aspects of the holiday that newcomers particularly enjoy.

Viewers will be encouraged to look on the P&O Cruises website for further insight into the range of holidays available and to have the opportunity to win a cruise. The sponsorship package will include broadcast, online and mobile elements as well as social media.

Says P&O Cruises managing director Carol Marlow: “We know that many of our passengers and potential passengers watch Downton Abbey and we are excited to bring P&O Cruises to life for this vast audience.” 

The second series of Downton Abbey averaged 11.8 million viewers, peaking with 12.4 million, and the Christmas special was the most-watched Christmas Day show with 11.6 million viewers.

ITV spokesmanMike Barrett said: “It is with great pleasure that we are able to announce that P&O Cruises will be the new sponsor of this drama phenomenon, and we look forward to working with them to deliver an engaging multi-platform partnership for the coming series.”

Posted on 17th August 2012 at 10:32 am in Cruise News | Cruise Lines | P&O Cruises | (0) Comments

Special Offers More..

Last chance to sail on Minerva and save up to £3,131 per person

Last chance to sail on Minerva and save up to £3,131 per person

25 October 2014

Cruise on Minerva from the mesmerising shores of the Red Sea to the mystical Far East and save up to… More...

Related News More headlines...

P&O Cruises reaches out to virgin cruisers with 2016 world voyages full of possibilities

P&O Cruises reaches out to virgin cruisers with 2016 world voyages full of possibilities

14 October 2014

P&O Cruises is using its 2016 collection of World Journeys to target a higher number of new customers who may… More...

P&O Cruises’ 2016 World Cruise Highlights

P&O Cruises’ 2016 World Cruise Highlights

14 October 2014

Here are some of the highlights of the three world voyages being undertaken by P&O Cruises' Aurora, Arcadia and Oriana… More...

Newsletter

Join our mailing list to receive special offers and the latest news. Sign up...

Subscribe

Follow Seaview Cruises