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P&O Cruises loyalty scheme gets a makeover

P&O Cruises has given its loyalty scheme a makeover.

From April 2012 the Portunus Club was renamed the P&O Cruises Peninsular Club which will have six tiers and significant new benefits.

The decision was taken to replace The Portunus Club having received feedback from passengers.

P&O Cruises managing director, Carol Marlow said: “Since its creation The Portunus Club has seen both the numbers of members within the scheme, and the average number of points held per member, increase significantly.

“The review of the existing scheme and introduction of the P&O Cruises Peninsular Club has been shaped by our customers’ experiences and their comments which demanded a more exclusive club, so we have kept the popular elements from The Portunus Club, and added new ideas, many of which came from our passengers.”

The previous scheme had three tiers -  ruby, sapphire and gold categories, while the Peninsular Club will have six distinct tiers - Atlantic, Pacific, Mediterranean, Caribbean, Baltic and Ligurian.

The wide range of benefits of the club include an on board discount ranging from five to ten per cent, a complimentary celebratory drink as the ship sets sail, a pressing service and discounted laundry as well as early embarkation, an exclusive travel insurance offer, early booking offers and early cabin access.

In the new scheme, the Baltic and Ligurian tiers are exclusive to the most loyal passengers who have a total points value of more than 2,500. Entry to these tiers is not only reliant on points but also on a requirement for the passenger to have spent more than 80 nights on board any P&O Cruises ship within the three years prior to the start of their cruise.

Carol Marlow continued “The top two tiers offer benefits only open to an exclusive group of our most loyal and regular passengers, and membership will only be granted on a cruise by cruise basis. This is a new loyalty club for a new era of cruising.”