Cruise News

Norwegian Cruise Line launches ‘game-changing’ Premium All Inclusive

Norwegian Cruise Line claims to be taking all-inclusive cruising "to a whole new level" with the launch of Premium All Inclusive tomorrow (6 April).

It believes the introduction of its latest innovative cruise concept for the UK market will change the face of holidays at sea by offering guests greater flexibility at sea and setting a new trend for contemporary large ship ocean cruising.

Bringing even more elements into the upfront fares means its guests benefit from even more peace of mind knowing there won’t be any surprises when it comes to checking out.

Norwegian Epic
There will be no unexpected extras for British guests sailing on any of Norwegian’s ships, including Norwegian Epic (above)

Says UK managing director Christian Boell: “The introduction of Premium All Inclusive takes our carefree, relaxed cruising style to a whole new level. A considerable number of what were once considered ‘extras’ are now taken care of including a large choice of premium drinks as well as service charges and gratuities.

“Having already successfully launched in several European markets, I’m confident that our UK guests are going to love Premium All Inclusive too.”

Premium All Inclusive includes:

  • Varied selection of premium alcoholic and non-alcoholic drinks in all bars, lounges and dining venues at any time throughout the cruise. From spirits, tap and bottled beers, to wines, cocktails, soft drinks and juices
  • Unlimited juices, water and soft drinks for children and teenagers
  • Lavazza coffee specialities during meals
  • One free bottle of water per person, per day in staterooms
  • Services charges and gratuities
  • Culinary excellence in the main dining venues on board – including buffets with live cooking, on-deck grills, informal eateries and up to three signature main dining rooms per ship
  • Award-winning entertainment, including Broadway hits, production shows, music and comedy
  • Outstanding leisure facilities for all ages
  • Additional exclusive benefits and privileges for guests staying in Suites and in The Haven by Norwegian®
  • Nick Wilkinson, general manager for Northern Europe, adds: “The launch of our product as Premium All Inclusive is a game-changer for the large ship ocean cruise market and it offers a wealth of opportunity for our valued travel partners. We have armed them with a powerful sales tool, helping to convert customers who may not yet have considered cruise as a holiday option, while also introducing new-to-brand cruisers to the Norwegian product.”
    For all bookings made between 6 and 30 April, guests benefit from savings of up to £200 per stateroom. Guests sailing in Studios save £50, those sailing in ‎inside and oceanview staterooms benefit from savings of £100 and guests in balcony staterooms, Mini Suites, Suites and in The Haven save £200 per stateroom.

    Norwegian Cruise Line: 0333 2412319 or visit

    Posted on 5th April 2017 at 09:57 am in Cruise News | Cruise Lines | Norwegian Cruise Line |

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