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L’Oreal goes to sea with Costa ... because they’re worth it?

Global beauty brand L’Oréal Paris, synonymous with innovation, glamour, the highest quality and affordable luxury, has opened its first flagship store on the Costa Pacifica, the largest Italian passenger ship.

L’Oréal Paris store on the Costa Pacifica is designed to meet all passengers beauty needs and includes skin care, hair care and color, men’s grooming, sun care and – of course – cosmetics with an exclusive make-up corner.

There will also be a make-up artist to hand and a relaxation area helping passengers embrace their inner beauty.

The partnership is the result of the L’Oréal Paris’s determination to enter the world of cruising and join Costa, whose ships have plied the seas of the world for more than 60 years.

“We are delighted to have taken the opportunity given to us by Costa Cruises and we firmly believe in our partnership with the Group,” said L’Oréal Paris commercial director Guido Guida.

“This is a unique opportunity for us to approach our consumers in a dedicated facility where we can convey the values and carry out the mission of L’Oréal Paris.”

Costa Cruises president Gianni Onorato added: “The partnership with the L’Oréal Paris brand means that, yet again, we are breaking new ground by offering our guests the chance to enhance and complete their vacation.”