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Still making waves ... Britannia celebrates 5 million visitors

As Scotland’s summer tourism season gets underway, The Royal Yacht Britannia is celebrating welcoming five million visitors since opening to the public in1998, and is on track to have its most successful year ever.

The Queen’s former floating palace is one of the most famous ships in the world, sailing a million miles around the globe, on a thousand official visits, during her 44 years in Royal service.

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Diane Garner of Britannia Visitor Guide, Glyn and Gaynor Thomas who helped reach the five million visitor milestone, and Elliot Johnson, head of Visitor Experience. celebrate on the Royal Yacht Britannia (below)
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Berthed in Edinburgh’s historic Port of Leith, Britannia is now a five-star visitor attraction and exclusive evening events venue.

For ten years’ running, Britannia has been officially recognised as Scotland’s Best Visitor Attraction by national tourism agency, VisitScotland, with a consistent quality assurance score of 96 per cent. This commitment to ensuring the highest standards of customer experience, throughout every facet of the business, resulted in a total of 308,906 visitors to The Royal Yacht last year, and the most successful year for the business since opening.

Owned and managed by a wholly self-financing charitable trust, Britannia has proven to be a major success since arriving in Edinburgh. With a commitment to delivering an outstanding customer experience, the ship now employs more than 150 people.

Says Bob Downie, Chief Executive of The Royal Yacht Britannia: “We are all extremely proud of Britannia’s success as a visitor attraction since ‘retiring’ from active service, which is testament to those who built her, those who served aboard, and those who now lovingly care for the former Royal Yacht.”

Providing the highest standards of customer experience to every visitor, regardless of age or ability, is at the heart of Britannia’s success, and recent developments have included the audio guide being available in British Sign Language, Braille and 27 languages, making it the most translated tour in the world.

Tour highlights include the elegant State Apartments, Royal Bedrooms and gleaming engine room, as well as the crew’s quarters and naval cabins.


Posted on 24th June 2016 at 04:21 pm in Cruise News |

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