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Fred Olsen Cruise Lines goes ‘all-inclusive’ and launches early booking ‘Price Pledge’

Following the successful introduction of its ‘all-inclusive’ drinks package on four limited availability 2013 Canaries fly-cruises, Fred. Olsen Cruise Lines is broadening the offer.

If guests book by 30 September, for all cruise departures on, or after, 6 April 2013 and featured in its current 2013/14 Worldwide Cruises brochure, they will automatically qualify for a free upgrade to an ‘all-inclusive’ drinks package, including beers, wine, spirits and soft drinks.

The deal will be added to all applicable bookings retrospectively, but for future cruise gueststhe offer is limited to the first 100 bookings per sailing taken between now and the end of September.

Sales director Nathan Philpot said: “We know that many of our guests are on a tight budget in this challenging economic climate, and with this ‘all-inclusive’ drinks package, our 2013/14 cruise programme is even better value for money.

Our ‘drinks inclusive’ package on the four selected 2013 Canaries fly-cruises, which we launched earlier this year, has proven extremely popular, and sold out three times as quickly as our cruises without this valuable add-on.”

Fred. Olsen is also introducing a new early-booking ‘Price Pledge’ for guests securing their cruise from 20 July 2012 and before 30 September, to apply to all sailings departing on, or after, 6 April 2013 and which are featured in the current ‘2013/14 Worldwide Cruises’ brochure.

The ‘Fred. Olsen Price Pledge’ means that, if the price of the cruise is reduced for the cabin grade booked, Fred. Olsen will refund the difference through one – or a combination – of measures: a cabin upgrade; onboard spending credit; or a cash refund.

Philpot continued: “By booking early with the ‘Fred. Olsen Price Pledge’, guests will have the peace of mind that, should the cruise price reduce, then we will make up the difference, whilst they will be able to secure the best choice of cruise and cabins.”

The ‘Fred. Olsen Price Pledge’ applies to the cruise element of the holiday, and not to other package components, such as flights, hotels and transfers.