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Francis Riley to push international sales for Norwegian Cruise Line

Twenty-year travel and leisure industry veteran Francis Riley is to head up Norwegian Cruise Line's international sales and marketing efforts.

In his role as vice president and general manager, Riley will oversee sales and marketing for Europe, including the line’s London and Continental Europe offices, along with continuing to be responsible for the Asia Pacific, Middle East and Africa regions.

Riley, who re-joined Norwegian in August 2010 as director of sales for Asia Pacific, Latin America and the Caribbean, will be based in London.

“With our continued capacity growth in Europe including three ships this year and four in 2012 with two year-round, Europe continues to grow in importance for us. I am confident in Francis’ ability to ensure we continue to build demand for our Freestyle Cruising product,” said Andy Stuart, Norwegian’s head of global sales.

Riley began his career with Thomas Cook in a variety of roles including reservations, sales, marketing and commercial relations before joining British Airways’ Air Miles Travel Company.