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Cruising still too cheap, but we’ll fix that, says RCCL boss

Royal Caribbean will have carried 1.5 million first-time cruisers this year - and that is still only the tip of the iceberg when it comes to potential cruise passengers worldwide.

So said the company’s chief executive Richard Fain at the World Travel Market in London yesterday, adding: “In the US fewer than 20 per cent have taken a cruise, in the UK fewer than 15 per cent and on the Continent it’s infinitesimal so the opportunities are tremendous.”
   
Fain said the company, whose brands include Celebrity and Azamara, had been steadily increasing its passengers from outside the US by deploying its ships in different regions.

Another reason for the growth is that cruising is “too good value for money”.

Cruising was still too cheap aftyer three years of economic turmoil and had not recovered fast enough.

“I would like to fix that,” he said. “We are making our way back up and the fact that we can shows the power of the industry.”