Cruise News

Cruise industry bodies combine to create global tade association

Nine cruise industry associations have agreed to operate under a common organisation with a unified structure to serve as the voice and advocacy leader of the global cruise industry.

The Passenger Shipping Association (PSA) and the Association of Cruise Experts (ACE) are among the nine cruise associations and will be known as CLIA UK, retaining their existing office in London.

The other associations are Cruise Lines International Association in America, European Cruise Council, Asia Cruise Association, France’s AFCC, Brazil’s ABREMAR, Northwest and Canada Cruise Association, Alaska Cruise Association and International Cruise Council Australasia.

The new association has been created to provide increased benefits and a globally unified voice for cruise lines, travel agents and business partners – all of whom contribute to an industry that creates nearly $100bn in economic impact and more than 753,000 jobs worldwide.

For cruise lines, the new association, announced on December 17,  offers a one-stop global resource on technical and regulatory issues and unified global communication and event coordination, all of which better utilise cruise lines’ investment in association membership.

For travel agents, the new association offers more robust partnership programmes and networking on a broader scale. For the PSA’s associate members, it provides greater opportunities for customer and business partner development.

CLIA will be governed by a Global Executive Committee, chaired by Howard Frank, vice chairman of Carnival Corporation.  Christine Duffy, president of Cruise Lines International Association, will serve as the president and CEO of the new association, leading a team with responsibilities for international technical and regulatory issues, research, communications, industry relations and public affairs.

We are now truly one industry with one voice” said Howard Frank. “Given the tremendous growth and continuing globalisation of the cruise industry, this evolution addresses the need to speak and act globally with a unified voice while recognising the importance of local relationships.

“The new association will play a vital role in proactively shaping the policy and regulatory environments on a global level and promoting cruising with various constituencies through more effective coordination, communication and stakeholder engagement.”

PSA Director Bill Gibbons said “We have seen tremendous growth and success in the cruise industry since the PSA was formed in 1958 with the objective of promoting passenger travel by sea.

“Cruising now touches every continent and having one unified global organisation will be the natural next step in our development to ensure the industry is represented in a cohesive manner, as it continues to grow both in the UK and worldwide. We shall further develop our award winning travel agent training programme under CLIA UK and continue with our cruise consumer promotional activities.”

He continued: “Our ferry members are in discussion with the Chamber of Shipping with whom we have worked very closely over the last few years. The Chamber already has many ferry companies as members and offers depth and a strong track record on policy, technical and regulatory issues. 

“Ferry companies are also keen to continue the successful proactive work which has been undertaken by the PSA to raise the profile of ferry travel through the Discover Ferries campaign.”

Simon Johnson, PSA chairman, and Passenger Services Director for P&O Ferries, added: “This is clearly the right move for our cruise line members as the industry becomes truly global and I’m delighted that our ferry members look set to have a new home within the Chamber of Shipping where their interests will be safeguarded.”

The CLIA global organisation will represent the cruise industry at the International Maritime Organisation based in London, the International Labour Organisation in Geneva and with other international maritime and shipping organisations around the world.
It will focus on global strategy, international industry issues and strategic communications. Local and regional matters will continue to be managed by the national and regional associations in North America, Europe, and Australasia.

Posted on 18th December 2012 at 10:47 am in CLIA | Cruise News | Cruise Lines | PSA |

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