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Celebrity Cruises launches ‘Modern Luxury’ slogan - and cheap flights

Celebrity Cruises has launched a new marketing slogan - Modern Luxury - and its first ever sale on flight prices to make cruises more affordable than ever.

Modern Luxury features the line’s first ever flight promotion that includes subsidised European flights from £49 per person and complimentary balcony upgrades when customers book an ocean view stateroom on selected sailings in 2012.

Cruises departing the UK on the popular Celebrity Eclipse, and the new wine themed cruises on Celebrity Constellation also based from Southampton for the first time in September and October 2012, will feature accommodation upgrades and complimentary car parking or coach transfers.

Modern Luxury is a new marketing platform to showcase Celebrity Cruises’ contemporary attributes and differentiate it from traditional cruising.

Michael English, head of sales at Celebrity Cruises, explains: “The Celebrity Cruises fleet is undergoing a huge revamp to add popular features found onboard Solstice Class ships to many of our other ships. This investment delivers new restaurants, bars and accommodation that all complete what we term as a ‘Modern Luxury’ holiday experience.”

Offers available until January 31 include:

12-night Mediterranean Venice cruise departing Barcelona on Celebrity Silhouette in May 2012 with a fly cruise starting from starting from £1,499 per person

Upgrade to balcony accommodation for the same price as an oceanview stateroom on an eight-night Norwegian Fjords cruise on Celebrity Eclipse from Southampton in May 2012. Prices, including a free balcony upgrade, start from £1,199 per person

Immersive wine cruise during the Autumn harvest directly from the UK. A 12 night crusie from Southampton on Celebrity Constellation departing September 7 starts from £1,099, including a free balcony upgrade and complimentary car parking or coach transfers to Southampton.