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Celebrity Cruises “Captain’s Club” offers even higher levels of loyalty rewards

Celebrity Cruises' enhanced its Captain’s Club loyalty programme offers two additional levels of status and rewards beyond the current four-tiered programme.

Guests can also accelerate their progression through the loyalty tiers with a new Club Points system which recognises the stateroom category as well as the days spent onboard.

michaels club
Members on the highest level will enjoy accesses to the Michael’s Club

Club’s current levels of Preview, Classic, Select and Elite remain, but are trumped bytwo new tiers – “Elite Plus” and “Zenith” – each with their own unique set of benefits and privileges.

The Elite Plus status offers broader benefits, including additional beverage and speciality dining discounts, complimentary 200-minute Internet packages, complimentary cappuccinos, lattes and more.

Members reaching Zenith status will receive the hoghest level of benefits and perks such as access to Michael’s Club Lounge (available fleetwide in 2014), a complimentary premium alcoholic beverage package, complimentary laundry, a 1,600-minute Internet package, and more.

Members’ previous cruise credits will be automatically converted into Club Points, and members will retain all of the benefits they earned in the programme to-date – with no expiration.

In many cases, guests may automatically become members of Celebrity’s new Elite Plus or Zenith tier. No current members will lose any of the benefits they enjoy today. Full programme details are available at www.celebritycruises.co.uk/captainsclub.

“At a time when many loyalty programmes are cutting back on benefits or making it more difficult to redeem rewards, we’re thrilled to do just the opposite,” said Celebrity Cruises’ director of loyalty Lee Moreau.

“Guest loyalty is the cornerstone to any successful business, and that’s why, at Celebrity Cruises, we make our guests the centre of our attention. We hope this reinvigorated programme will show our guests even more vividly how much we appreciate their loyalty, and allow us to welcome them back onboard even more frequently.”

Captain’s Club members can now access exclusive special pricing through the Captain’s Club portal on the Celebrity Cruises website, www.celebritycruises.co.uk. By simply entering their name and Captain’s Club member number on the site, they can instantly see available loyalty pricing.

Posted on 26th November 2013 at 05:13 pm in Cruise News | Cruise Lines | Celebrity Cruises |

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