Cruise News

Celebrity Century to spearhead joint venture between Chinese and Royal Caribbean

The Chinese travel service provider International has purchased Celebrity Century for its subsidiary, Exquisite Marine, to spearhead a new joint cruise venture with Royal Caribbean Cruises Ltd.

RCCL, the parent line of Celebrity, will continue to operate the ship until April 2015.

Celebrity Century is heading for a new life in China

Exquisite is a wholly owned subsidiary of Skyseas Holding International, a co-founded company by Ctrip and other investors, which targets Chinese customers with world-class and tailor-made cruise products.

Ctrip has entered into a memorandum of dnderstanding with RCCL to form a joint venture to manage the operations of the acquired cruise ship and potentially broaden the relationship.

“China is becoming one of the largest cruise markets in the world,” said Min Fan, Vice Chairman of the Board and President of Ctrip. “As the largest cruise agency in China, Ctrip has sent over 120,000 guests to cruise trips so far and acquired more than 10% of market share in China. We are excited about the strong growth of the cruise industry and strive to strengthen our leadership in this market.

“We are thrilled about our acquisition of Celebrity Century, which is one of the top-tier vessels in the world. It will be renovated to provide an outstanding cruise experience to China’s leisure travellers.”

Richard Fain, chairman and chief executive officer of RCCL, said: “Since its inaugural sailing, Celebrity Century has created many wonderful memories for hundreds of thousands of guests, and we expect this successful history to continue as she transitions to the Chinese cruise market.

“The vessel’s sale is an excellent business opportunity for both Royal Caribbean and Ctrip, and will generate strong value for both companies’ shareholders.”

The 71,545-ton Celebrity Century was built by Meyer Werft in Papenburg, Germany, and joined the Celebrity Cruises fleet in December 1995 . It carries 1,814 guests and 860 crew.

Celebrity Century will complete its scheduled sailings through to the March 22, 2015, itinerary.

Posted on 3rd September 2014 at 08:46 am in Cruise News | Cruise Ships | Cruise Lines | Celebrity Cruises |

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